Cheap postcards are not a crutch in direct mail marketing. If you do your postcard printing right, you can even defy the odds and be totally successful with the job. You can do this quite easily if you just know more about proper postcard printing and the tricks on emphasizing the message of your marketing postcards rather than the quality or cost in printing them. Let me give you a few tips on how you can do this.

* Composing a highly attractive message – The most important thing in a marketing postcard is its message. It does not matter if you are using expensive or cheap postcards, as long as the message is quite interesting and entertaining to the reader, the marketing message is a success. So you should always try to compose a highly attractive message to defy the odds.

To do this, you need to know your target market or target demographic. Try to know what your audience knows, what they need and what they want. Give them your marketing message along with references or actual information along those lines. So for example, if your target market usually needs inspiration or excitement, then your message should have that integrated in the postcard. By adapting the message to what the readers really are interested in, your message should be quite attractive and you can defy the odds even if you are printing cheap postcards.

* Making a cheap but durable color postcard – It is of course important to print durable postcards. You do not want your postcards to deteriorate early on, even though they are cheaply made. To do this, I recommend you lessen your postcard dimension to the smallest possible size, but thicken the paper material a bit, or add at least some water resistant coating to make it a bit though. The money you saved on limiting the size of the postcard should come a long way in toughening up a smaller color postcard with good materials. Those cards will look better and last longer even though they are cheap.

* Creating a formidable distribution strategy – Of course, success in direct mail marketing through postcards also hinges on distribution. To defy the odds and succeed, you will need to go all out with your distribution strategy. Besides just mailing your postcards, you should also try giving them away just life flyers or brochures. You can leave them at public areas for people to just pickup for free, or you can go out and hand them out like flyers at malls. Think of any and all distribution methods at your disposal to make your distribution that formidable and your marketing successful.

* Choosing a great and affordable postcard printer – Finally, it all boils down to the printer. You should always try to choose a great and affordable printer to print your color postcards. The printer must of course be able to print the color postcards in decent quality at a decent price. Try shopping around through the many online postcard printing companies out there. Compare the prices and printing samples and choose the best one with the best price.

Great! With these four tips, you should be able to defy the odds and succeed even with cheap postcard printing. Good Luck!

by Kate Manheaven

When printing it is best to prep your files with a bleed if you want the color or background image to “bleed” off the business card or postcard. Many club flyers have a bleed. Before the days of full color process printing or 4 color process printing people did not design their business cards and postcards with bleeds as much because the price would have been very expensive. Today due to full color printing it is cheap to print business cards, postcards, flyers, etc including a bleed. Bleed is the extended image area of your print job, that prevents unprinted paper from showing on the edges of your finished job. Most print shops require an 1/8″ (0.125″) bleed, on all projects.

It is not practical to print the image exactly to the edge of your finished product. Instead, additional image area is printed past where the item will be trimmed.

What makes postcard printing so popular among businesses is that it’s a low cost, easy-to-create sales tool that anyone can have even without the help of the latest technological trend. It is simply a better option to some of the highly effective but very expensive marketing campaigns. Hence, many startup and small businesses use postcards as their marketing tools.

It is inexpensive as you don’t need to shell out a large sum of money just so you can have your own postcards for your marketing campaign. There are designs available for free and the standard 4 by 6 size costs about 23 cents to mail.

Postcard printing is also very easy to create. Free design templates are available online. Software programs also carry ready-made samples that you can use for your own marketing requirements. You only have to custom fit the sample layout to your specific needs and business.

Printing as well is simple. There is a wide range of printing companies that can help you produce as many as 5,000 color postcards for less than 5 cents a piece. You can even have your batch delivered to you in no more than two days.

Here are more reasons why you should go for postcard printing:

1- Postcards are eye-catching. With its design and images, a postcard can help you attract the attention of your target clients. Including an excellent quality photo or image at the front can go a long way in getting your target clients’ interests.

2- Postcards are simple. It’s simple to design and write the copy. Since you’re not writing a novel in your postcard printing, a few simple words can already attract your target clients to your offer. Use your headlines well and provide your target clients with a message that gets them hooked to your offer.

3- Postcards are timely. This is especially true if you have a message or an offer that needs action right away. Since postcards don’t need to be opened in an envelope, your recipients can see and read your offer instantly. They can easily see and act on your offer to get the benefits from your business.

4- Postcards are two-sided, which means, more space for you to work on. Don’t just focus on the front. Use the back side to include additional information that can work to your advantage. If you want, you can even add a personal message at the back to make your recipients feel more special.

Finally, postcards are simply dynamic and versatile. It is very easy for you to use your postcard other than to communicate a message to your recipients. It can be a coupon card, a gift certificate, a coupon for a gift, an event ticket. All they have to do is to present your postcard to claim the freebie or the discount.

by Charen Smith

Cheap Flyers | Postcards | Business Cards | Envelopes | Letterhead

FlyersPOSTCARDS.com is a great website to buy cheap printing that is good quality. They have postcards, business cards, flyers, brochures, catalogs, envelopes, letterhead, bookmarks, rack cards and much more.